AMD introduceert test-tools voor beheerbaarheid pc's (Engels)

maandag 26 maart 2007

AMD rallies industry partners and extends leadership in enabling
interoperable platform solutions that promote seamless integration between
hardware and software

Sunnyvale, Calif., March 26, 2007 - Working to free the industry from the
constraints of proprietary architectures and making it easier than ever for
customers to manage today's increasingly diverse IT environments, AMD today
announced new interoperability testing tools, codenamed "SIMFIRE," to help
speed the adoption of the recently announced Desktop and mobile Architecture
for System Hardware ("DASH") specification. Addressing the need to shorten
the time between the introduction of a new standard and the availability of
interoperable solutions for end users, the new tools from AMD are
immediately available to vendors to help accelerate interoperable solutions
for DASH - web-services based desktop and mobile client management standards
announced last week by the Distributed Management Task Force, Inc. ("DMTF").

"AMD recognizes that management interoperability is a core concern for end
users, and we share our ecosystem partners' belief that this is best
addressed through open standards like DASH," said Ben Williams, vice
president, Commercial Strategy and Solutions. "Management interoperability
directly addresses the costs and complexity of IT management by providing a
common way for systems to access and exchange management information across
the entire IT infrastructure. This increases flexibility and choice for our
customers, while helping them lower overall total cost of ownership and more
effectively respond to business needs."

By enabling vendors to test their management applications and system
implementations for DASH standards, the SIMFIRE tools, which will help
facilitate the availability of interoperable desktop and notebook computers
from multiple vendors, are designed to allow existing IT infrastructures to
seamlessly and predictably manage their hardware assets.

This effort expands AMD's strategy to leverage an open standards-based
approach to implementing security, virtualization and manageability features
in successive generations of AMD64 technology. An active member of the DMTF
and a major contributor to the DASH specification, AMD is working to provide
open and extensible software tools to partners by enabling a framework for
enhanced IT platform management and security. The SIMFIRE tools are based on
an open test framework, called Open Test Manager, which is part of the Open
Web Services for Management ("WS-Management") project, to which AMD has
already contributed numerous test cases, utilities and enhancements.

"Microsoft has been a strong supporter of the DMTF and applauds the efforts
by companies such as AMD that take a leading role in the development of
management standards such as DASH and WS-Man," said Larry Orecklin, general
manager of System Center Marketing at Microsoft Corp. "Moreover, AMD's
additional contribution of testing and interoperability tools as well as its
work to make WS-Man part of its server reference platform helps all vendors
bring standards-based solutions to market more quickly, which benefits our
customers."

At the Microsoft Management Summit ("MMS") 2007, held this week in San
Diego, Calif., in the AMD booth # 513, AMD and partners are showcasing a
number of solutions that demonstrate DASH manageability on AMD platforms as
well as the SIMFIRE testing tools.

Through a system jointly developed by AMD, Microsoft, Avocent, Tyan and
Renesas, AMD is demonstrating server management via WS-Management, utilizing
an Open Platform Management Architecture ("OPMA") management sub-system and
System Center Operations Manager 2007.

OPMA, an AMD-led standard, specifies a common system interface between a
server platform and management subsystem. Also in the AMD booth, automated
IT services management company Embotics is demonstrating how their
autonomics software running in a virtualized environment on AMD64
technology-based systems enhances system security by helping to make systems
management more tamper-resistant.

Also at MMS, Broadcom is demonstrating an AMD64 technology-based Dell
OptiPlex 740 desktop managed through DASH.

"Both Broadcom and AMD have contributed extensively to the development of
the DMTF DASH specification, which both companies agree is key to delivering
interoperable management to our IT customers, helping enable flexibility
while lowering TCO," said Greg Young, vice president and general manager of
Broadcom's High-Speed Controller line of business. "Broadcom is also pleased
with AMD's significant contribution to the industry in developing the
SIMFIRE tools for DASH. These testing tools will allow us to deliver high
quality DASH solutions to market more quickly."

AMD is also demonstrating DASH firmware from Avocent, the IT operations and
infrastructure management solutions provider.

"Industry-standard compliance enables our customers to build interoperable
systems management solutions, which is key to our drive for scalable,
standardized systems in the data center," said Dave Perry, executive vice
president, Avocent Corp. "Customers will realize increased efficiencies and
reduced costs as a result of using Avocent's DASH and WS-Management firmware
on the industry-leading AMD platform."